APR ECU Version 2.0 loaded...!

[Chipped]

hi guys. just had my polo gti flashed with APR V2 today. it is awesome. so much power down low. should of done this ages ago. FYI the prices have now gone up due to the weak AUS dollar. i was a few days too late.

Hey WhtGTI, do you have any other mods ie: FMIC or exhaust, like to know how it runs on such a car...ie: mine just have V1 loaded no FMIC or exhaust....yet.

[Chipped]

Sorry, didn't explain that well, how does ver2 go on a otherwise un-modded car?

Cheers

[Flaps]

How come the prices of other tuning companies don't go up?

I like it how no one bothered to respond to this.

[VW GTI]

I like it how no one bothered to respond to this.

How come they didn't go down when the dollar went really well for a bit?

Goes both ways.

[Flaps]

Because they were still cheaper?

To me it sounds like APR want to recoup costs lost on all the free V2 upgrades.

[gtimk5]

APR dropped its prices 10% when the dollar was doing well.

[VW GTI]

Because they were still cheaper?

To me it sounds like APR want to recoup costs lost on all the free V2 upgrades.

Well, they wouldn't raise their prices if they didn't lower them.

V2 is only a Polo tune, what about all the others that were lowered and raised? Recouping for what?

[Timbo]

It's a bit harsh to judge based on what suppliers do in response to exchange rate changes. I guess all the Australian suppliers, who are mostly agents of o/s tuners, have to remit a royalty or licence fee with every flash they deliver, and my bet is that fee is denominated in the tuner's home currency, hence exposing the agent when the $A falls relative to the contract denominated currency.

That said, there may be rise and fall provisions in the distribution contract to protect the agent's position, especially in a very competitive market, or if the tuner is trying to establish market share.

The one that irks me most of all are the oil companies -- so fast to increase prices in response to a crude oil price hike; so slow to drop them. And even Kevin '07, with the mighty FuelWatch, can't seem to bring them into line

[JCM308]

I can understand importers prices slightly following the AUD. I work for an importer but we were smart enough to get forward cover before the plummit. Will have to look at pricing at the end of Dec.

[gerhard]

I guess it's up to the overseas parent whether they are prepared to get less money but keep sales ticking over, or whether they won't budge on pricing and as a result see overseas demand falling.

When it's a software product, you would expect some preparedness to take a little less to keep sales churning over, since the cost of each incremental sale is virtually nil.

When you are selling manufactured goods, the cost of each incremental sale is the same, so there's no point in selling stuff at a loss.

Confusing the issue even more is the fact that many overseas products were costed for sale in AU when the exchange rate was .55c a few years ago. Many of these products did not reduce in price when the rate went to .80, let alone to .97. Now some of those same products are being marked up due to the decline, even though they were never marked down in the good times.

[philthy]

I like it how no one bothered to respond to this.

Thats cos pretty much everyone commenting in this thread has an APR tune...

I'm completely impartial as my polo is stock (for now)

[Blitzen]

I bought up the question in the first place as I couldn't see(and still fail to see) how APR(AS A WHOLE) can justify raising the price of a COMPUTER TUNE that is already in their computers over here in Oz. It isn't like they are are importing an Exhaust System to sell on over here, or a Turbo Upgrade. The Produce is already here.
I'm not talking about Guys workshop, I am Talking about how APR as a whole can decide to up the price on software, when the product has been here for a few weeks before the Aust $ began to fall in a bad way.
Don't get my wrong on this, I do like APR and their advice that has been give to me in the past, but I am just not convinced on the reason behind the price hike.

[VW GTI]

I bought up the question in the first place as I couldn't see(and still fail to see) how APR(AS A WHOLE) can justify raising the price of a COMPUTER TUNE that is already in their computers over here in Oz. It isn't like they are are importing an Exhaust System to sell on over here, or a Turbo Upgrade. The Produce is already here.
I'm not talking about Guys workshop, I am Talking about how APR as a whole can decide to up the price on software, when the product has been here for a few weeks before the Aust $ began to fall in a bad way.
Don't get my wrong on this, I do like APR and their advice that has been give to me in the past, but I am just not convinced on the reason behind the price hike.

That's funny.

Adobe software released today is downloaded off the internet. The price in US$ is the same every day, the Australian price for a particular product has gone from $2600 to $2890 and back down to around $2600... IN 3 DAYS.

Your comments sound to me like you've never studied any sort of economics or business subjects.

[Guy_H]

Hey Blitzen,

I think you have the wrong idea about the software,

The software is loaded into your Polo from a server in the USA, it records your VIN number that allows you free reburns & upgrades.

Then we get the bill for your car in US dollars from the US - its pretty simple, no software is here, its not stored here, nor is there a "local copy" of it.

In essence its just like importing anything - we pay in USD.

As GTImkv pointed out above, the price of software was reduced back in June when the dollar hit 90 cents US - it was a 10% reduction.

As an example, this week - Motul oil & brake fluid went up in price from the importer. BMC Airboxes went up in price. KW suspension went up in price. H&R suspension went up in price. Nismo tuning products went up in price. Snap on tools had a price rise. Trade tools has an across the board price rise.

They are just the Automotive people that emailed / contacted us & told us of their price rises, and that was just this week.

Our rep from Burson Autoparts said that there will be an increase in price of between 10 - 25% across their entire imported range, oils, fluids, tools, spare parts.

If the dollar stays like this (hope it doesn't) - expect to see more of it.

[Blitzen]

Your comments sound to me like you've never studied any sort of economics or business subjects.

Nah, not really...Building and blowing stuff up had always kept my mind interested more than numbers. I would rather work with my hands and ride drive and command Armoured Vehicles than drive a desk and stare at a screen 30cm in front of my face, but thats just me.


Cheers for that Guy...You have cleared that right up for me.

Much appreciated.