After thinking about the prices and specs over night, it occurred to me that it's actually the Trendline (47,990 +OR) that compares most closely to the SR5 (52,490 +OR) on paper and that both the Highline and Ultimate are two models that move utes upmarket.
After giving it thought I'm very happy with the pricing indeed
We have heaps of cars coming, mostly Trendlines and Highlines. We know there will be a shortage of Ultimates but we haven't seen our allocation of those yet. Not sure exactly when we're getting them, the crazy part is we generally don't know exactly until they actually arrive in the dealership. I'm going away on training for it next week but training runs for two weeks and they generally try to do that before cars arrive. Unless they decide to overlap this time, the press release says the actual release is March 1, which is the first I've heard of that!
You'd buy it over the Mazda or Ford for the same reasons you buy a Golf over a Mazda 3/Ford Focus. Quality, the driving and handling, refinement and safety, it's the first 5 star rated dual cab ute - no other ute is finished as nicely as the rok
After giving it thought I'm very happy with the pricing indeed

Originally posted by csiorange
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You'd buy it over the Mazda or Ford for the same reasons you buy a Golf over a Mazda 3/Ford Focus. Quality, the driving and handling, refinement and safety, it's the first 5 star rated dual cab ute - no other ute is finished as nicely as the rok
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