The Golf R Mk. 7
Volkswagen R GmbH: Excellence centre for sporty and exclusive automobiles
Key aspects
Experts at Volkswagen R GmbH conceive fascination on wheels
Sportiness and sustainability are not at all incompatible
Wolfsburg, 20 August 2013 - The company came into being in March 2010, evolving from the former Volkswagen Individual GmbH, which was founded in the spring of 2003. The company's main task is to drive forward and support making the Volkswagen models more emotional and dynamic. The products of Volkswagen R GmbH are currently offered in over 70 countries.
Volkswagen R GmbH – innovative performance range
The demand for vehicles that have been refined in the factory has been steadily growing. The wishes of motorists vary greatly: Many favour a more sporty exterior; others prefer an especially exclusive interior; and quite a few dream of a vehicle whose drive and chassis offers professional sportiness. Volkswagen R GmbH makes all these dreams come true with refined and/or power-enhanced performance models (“R” product brand) as well as with especially sporty and exclusive equipment packages and equipment levels (“R-Line” and “Volkswagen Exclusive”). In addition, Volkswagen R GmbH constitutes an important interface with Volkswagen Motorsport, something that can be seen, for instance, in the networking with the Scirocco R-Cup: Volkswagen R GmbH is the main sponsor of the most eco-friendly one-make cup in the world (up to 80 percent less CO2 thanks to bio natural gas as fuel). The production version of the Scirocco R serves as a starting point for the racing cars of the Cup.
The vehicles that are developed by Volkswagen R GmbH are as a rule not only sporty but also fuel-efficient. For the CEO of Volkswagen R GmbH, Ulrich Riestenpatt gt. Richter, sportiness and sustainability are two parameters that are by no means mutually exclusive: “The programme of Volkswagen R GmbH banks on automotive fascination, sportiness and exclusiveness. And we do all that in harmony with the requirements of sustainability. The new Golf R illustrates this impressively. Despite a performance of 300 PS and permanent all-wheel drive, we have realised in the DSG version a combined fuel consumption of merely 6.9 litres. Thus the consumption was reduced by 18 percent in comparison to the predecessor that was already very fuel-efficient – and with 30 PS more in driving performance, to boot. That's palpable progress.” With the arrival of the new Golf R, the company is carrying forward the successful history of this vehicle. In addition, the company is working at full strength on developing more R models.
Soon, with the Golf Estate R-Line, the eleventh model with this equipment level will also be launched. So the R-Line exterior and interior packages can be ordered with most of the Volkswagen models.
The development of wheels and chassis constitutes another main focus of the company. Moreover, Volkswagen R GmbH transfers and extends the Exclusive lines into the entire model range. There are special models as well as special equipment packages. Thus Volkswagen R GmbH is represented with a broad range of offers, from the more sporty up to the very exclusive.
R models – sports cars for every day of the year
The “R” product brand stands for the sportiest Volkswagen. The R models feature an above-average driving dynamics and a powerful design. At present, the new Golf R (market launch in the fourth quarter of 2013; 221 kW / 300 PS), the Golf R Cabriolet and the Scirocco R (both 195 kW / 265 PS) as well as the street version of the Polo R WRC (162 kW / 220 PS), limited to 2,500 units, are in the programme as performance models of this legendary “R” series.
R-Line – sporty exterior and interior
The features of the R-Line package deliberately reveal their relationship to the powerful R models. Nonetheless, the focus here is less on performance enhancement but rather on the customisation of the equipment. Hence the R-Line packages can be combined with virtually every engine of the respective model range (petrol engines and diesels). The company is offering tailor-made R-Line exterior and interior packages in 2013 for the Polo, Golf, Beetle and the new Beetle Cabriolet, Scirocco, Tiguan, Passat and Passat Estate, the CC as well as the Touareg. The new Golf Estate with R-line options can be ordered as of the middle of next year.
Volkswagen Exclusive – customisation with style
The Volkswagen Exclusive equipment line, an independent equipment level that is specifically designed for each model, currently ensures a maximum of exclusiveness in ten Volkswagen vehicle ranges. Volkswagen R GmbH offers a level of refinement that cannot be found with other full-range providers in the first place. Hence the current Volkswagen Exclusive models as well as the equipment packages – the range extends from the Golf Cabriolet, Golf Estate, Beetle and Beetle Cabriolet, Scirocco, Tiguan, Eos, Passat and Passat Estate up to the Touareg model ranges – definitely have a special status in their respective segments. For the brand's flagship, the Phaeton, an entire programme of premium equipment features was developed under the Volkswagen Exclusive label.
R-Engineering – engineering services
It's a lesser-known fact that Volkswagen R GmbH, as partner of Research and Development through the R-Engineering Division, adopts various development services and designs commercial special vehicles like taxis and police vehicles, for instance, as well as solutions for people with a handicap.
Alloy wheels – sporty-exclusive wheels
In addition, Volkswagen R GmbH is very successfully developing larger alloy wheels. The largest alloy wheels with premium design for the respective Volkswagen models come from the Volkswagen R GmbH. The wheel range includes more than 35 alloy wheels at present.
Commitment to motor racing – at home on the race track
The successful networking with Motorsport is also reflected in the Scirocco R-Cup; Volkswagen R GmbH is the main sponsor of the most eco-friendly one-make cup in the world. The production version of the Scirocco R serves as a starting point for the racing cars of the Cup. The one-make cup will be held for the fourth time as part of the DTM in 2013. Furthermore, Volkswagen R GmbH takes part in the Polo R Cup India and the Golf Cup Poland. Special issues in the growing Chinese market are addressed with the Scirocco R Cup in China.
Since 2013, Volkswagen R GmbH has given impressive proof of its technological excellence with the Polo R WRC in the World Rally Championship. Volkswagen R GmbH is represented by logo placement at the Polo R WRC and is fully integrated into the marketing activities of Volkswagen brand.
Volkswagen R GmbH: Excellence centre for sporty and exclusive automobiles
Key aspects
Experts at Volkswagen R GmbH conceive fascination on wheels
Sportiness and sustainability are not at all incompatible
Wolfsburg, 20 August 2013 - The company came into being in March 2010, evolving from the former Volkswagen Individual GmbH, which was founded in the spring of 2003. The company's main task is to drive forward and support making the Volkswagen models more emotional and dynamic. The products of Volkswagen R GmbH are currently offered in over 70 countries.
Volkswagen R GmbH – innovative performance range
The demand for vehicles that have been refined in the factory has been steadily growing. The wishes of motorists vary greatly: Many favour a more sporty exterior; others prefer an especially exclusive interior; and quite a few dream of a vehicle whose drive and chassis offers professional sportiness. Volkswagen R GmbH makes all these dreams come true with refined and/or power-enhanced performance models (“R” product brand) as well as with especially sporty and exclusive equipment packages and equipment levels (“R-Line” and “Volkswagen Exclusive”). In addition, Volkswagen R GmbH constitutes an important interface with Volkswagen Motorsport, something that can be seen, for instance, in the networking with the Scirocco R-Cup: Volkswagen R GmbH is the main sponsor of the most eco-friendly one-make cup in the world (up to 80 percent less CO2 thanks to bio natural gas as fuel). The production version of the Scirocco R serves as a starting point for the racing cars of the Cup.
The vehicles that are developed by Volkswagen R GmbH are as a rule not only sporty but also fuel-efficient. For the CEO of Volkswagen R GmbH, Ulrich Riestenpatt gt. Richter, sportiness and sustainability are two parameters that are by no means mutually exclusive: “The programme of Volkswagen R GmbH banks on automotive fascination, sportiness and exclusiveness. And we do all that in harmony with the requirements of sustainability. The new Golf R illustrates this impressively. Despite a performance of 300 PS and permanent all-wheel drive, we have realised in the DSG version a combined fuel consumption of merely 6.9 litres. Thus the consumption was reduced by 18 percent in comparison to the predecessor that was already very fuel-efficient – and with 30 PS more in driving performance, to boot. That's palpable progress.” With the arrival of the new Golf R, the company is carrying forward the successful history of this vehicle. In addition, the company is working at full strength on developing more R models.
Soon, with the Golf Estate R-Line, the eleventh model with this equipment level will also be launched. So the R-Line exterior and interior packages can be ordered with most of the Volkswagen models.
The development of wheels and chassis constitutes another main focus of the company. Moreover, Volkswagen R GmbH transfers and extends the Exclusive lines into the entire model range. There are special models as well as special equipment packages. Thus Volkswagen R GmbH is represented with a broad range of offers, from the more sporty up to the very exclusive.
R models – sports cars for every day of the year
The “R” product brand stands for the sportiest Volkswagen. The R models feature an above-average driving dynamics and a powerful design. At present, the new Golf R (market launch in the fourth quarter of 2013; 221 kW / 300 PS), the Golf R Cabriolet and the Scirocco R (both 195 kW / 265 PS) as well as the street version of the Polo R WRC (162 kW / 220 PS), limited to 2,500 units, are in the programme as performance models of this legendary “R” series.
R-Line – sporty exterior and interior
The features of the R-Line package deliberately reveal their relationship to the powerful R models. Nonetheless, the focus here is less on performance enhancement but rather on the customisation of the equipment. Hence the R-Line packages can be combined with virtually every engine of the respective model range (petrol engines and diesels). The company is offering tailor-made R-Line exterior and interior packages in 2013 for the Polo, Golf, Beetle and the new Beetle Cabriolet, Scirocco, Tiguan, Passat and Passat Estate, the CC as well as the Touareg. The new Golf Estate with R-line options can be ordered as of the middle of next year.
Volkswagen Exclusive – customisation with style
The Volkswagen Exclusive equipment line, an independent equipment level that is specifically designed for each model, currently ensures a maximum of exclusiveness in ten Volkswagen vehicle ranges. Volkswagen R GmbH offers a level of refinement that cannot be found with other full-range providers in the first place. Hence the current Volkswagen Exclusive models as well as the equipment packages – the range extends from the Golf Cabriolet, Golf Estate, Beetle and Beetle Cabriolet, Scirocco, Tiguan, Eos, Passat and Passat Estate up to the Touareg model ranges – definitely have a special status in their respective segments. For the brand's flagship, the Phaeton, an entire programme of premium equipment features was developed under the Volkswagen Exclusive label.
R-Engineering – engineering services
It's a lesser-known fact that Volkswagen R GmbH, as partner of Research and Development through the R-Engineering Division, adopts various development services and designs commercial special vehicles like taxis and police vehicles, for instance, as well as solutions for people with a handicap.
Alloy wheels – sporty-exclusive wheels
In addition, Volkswagen R GmbH is very successfully developing larger alloy wheels. The largest alloy wheels with premium design for the respective Volkswagen models come from the Volkswagen R GmbH. The wheel range includes more than 35 alloy wheels at present.
Commitment to motor racing – at home on the race track
The successful networking with Motorsport is also reflected in the Scirocco R-Cup; Volkswagen R GmbH is the main sponsor of the most eco-friendly one-make cup in the world. The production version of the Scirocco R serves as a starting point for the racing cars of the Cup. The one-make cup will be held for the fourth time as part of the DTM in 2013. Furthermore, Volkswagen R GmbH takes part in the Polo R Cup India and the Golf Cup Poland. Special issues in the growing Chinese market are addressed with the Scirocco R Cup in China.
Since 2013, Volkswagen R GmbH has given impressive proof of its technological excellence with the Polo R WRC in the World Rally Championship. Volkswagen R GmbH is represented by logo placement at the Polo R WRC and is fully integrated into the marketing activities of Volkswagen brand.
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