Interesting article on the old idea of VW demerging its "super brands" - effectively the price multiples on luxury brands far exceeds those of the mainstream.
Porsche CFO sees huge potential for VW 'super group'
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Porsche, Bentley, Lamborghini and Bugatti to be demerged?
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Audi e-diesel fuel - synthetic fuel made from water, CO2 and renewable energy
https://www.audi-mediaservices.com/p...he_future.html
This would seem to be MASSIVE news, not sure why its not front page of mainstream newspapers?
If it scales it makes use of all existing transport infrastructure,...
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