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Officially Official: Volkswagen establishes R brand

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  • Officially Official: Volkswagen establishes R brand

    Ever since Volkswagen pulled the wraps off of the Golf R and Scirocco R, it was rumored that the automaker would be creating a separate R division, solely focused around creating new performance models, as well as special design packages. The new company, Volkswagen R GmbH, will take on the responsibilities of developing, implementing and selling R-badged products henceforth.

    By making R GmbH its own separate division, we'd expect to see more R-badged products hitting the streets in the near future. The new Passat CC R-Line is already on sale in Europe, and the rumormill is buzzing about a possible Jetta R, previewed by the New Compact Coupe concept at this year's Detroit Auto Show. The Golf R is expected to arrive in North America next year, and we sincerely hope that R GmbH delivers more products our way shortly thereafter.
    Volkswagen R GmbH in the starting blocks

    Wolfsburg, 16 March 2010 - The Volkswagen R GmbH will be the specialist for sporty exclusive models from Volkswagen in the future. Volkswagen AG has bundled the responsibilities and competencies for development, implementations and sales of individualised vehicle offers into Volkswagen R GmbH. For example, its portfolio includes the two new top models, the Scirocco R und the Golf R as well as the dynamic R Line design packages and luxurious Volkswagen Exclusive items.

    "Our vehicles contribute to the emotionalisation and growth of Volkswagen brand," explained Ulrich Riestenpatt gt. Richter, General Manager of Volkswagen R GmbH.

    The company's name, Volkswagen R GmbH, responds to the increased global demand for individualised vehicles with contemporary sportiness and exclusivity. The sporty positioning will be reflected more intensely in the programme of Volkswagen R in the mid and long term. The company has its headquarters in Warmenau near Wolfsburg, Germany. Volkswagen R GmbH employs a staff of more than 350.

  • #2
    Hopefully this means we can get R-line support in Australia.
    My Tiguan TSI APR Stg2 + RPF1's

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    • #3
      Officially official Volkswagen renames Volkswagen Individual GmbH to R GmbH

      see www.volkswagen-individual.de = http://www.volkswagen.de/vwcms/maste...kswagen-r.html

      This means no more Individual packages for Eos, Touareg and Passat it is renamed Exclusive package now
      Last edited by phaeton; 17-03-2010, 12:13 PM.
      - Ben

      1961 Karmann Ghia Coupé - 1993 Golf Cabriolet - 2006 Golf Comfortline 1.9L TDI
      2008 Jetta 2.0L FSI

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      • #4
        Awesome find! Can't wait to see the Jetta R.

        Should rename it the Jettarrr. For all you pirates out there.

        Ps. When you gonna ditch the Magna and get a VW as a day?
        2002 Volkswagen Bora V5 - 2007 Mazda 3 GT - 1998 Ford Contour Sport - 2010 Volkswagen Jetta 2.0T - 2013 Volkswagen Passat 130TDI - 2015 Ford Escape 1.5 - 2016 Subaru WRX - 2018 Volkswagen Golf R Wolfsburg Wagon

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        • #5
          Originally posted by maca View Post
          Awesome find! Can't wait to see the Jetta R.

          Should rename it the Jettarrr. For all you pirates out there.

          Ps. When you gonna ditch the Magna and get a VW as a day?
          About 2015.

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          • #6
            polo r? ........(ducks the flames)..........just curious
            " I wait I resolution derive pleasure this " latest spammer post

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            • #7
              Awesome move by VW! Hopefully this will mean R-Line will be like a similar version of BMW's M-Sport edition packages. Exciting
              Mrk Detailing, premium automotive detailing. Paint correction/protection specialist. PM me

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              • #8
                Originally posted by maca View Post
                Should rename it the Jettarrr. For all you pirates out there.
                Quote of the day right there!
                2014 Skoda Yeti TDI Outdoor 4x4 | Audi Q3 CFGC repower | Darkside tune and Race Cams | Darkside dump pDPF | Wagner Comp IC | Snow Water Meth | Bilstein B6 H&R springs | Rays Homura 2x7 18 x 8" 255 Potenza Sports | Golf R subframe | Superpro sways and bushings | 034 engine mounts | MK6 GTI brakes |

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                • #9
                  http://www.4wheelsnews.com/vw-polo-r...rmed-for-2012/

                  sigpic

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                  • #10
                    Media are SO annoying "VW Polo confirmed for 2012" and yet the only source they have for that info is "According to German newspaper Bild".

                    Chya! RIIIIIGHT.....

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                    • #11
                      Originally posted by mikepologti View Post
                      polo r? ........(ducks the flames)..........just curious
                      that'd be rad, man. with a body kit similar to the golf .:R (in keeping up with the whole mini-me theme) that would be one damn hot micro hatch.

                      but i doubt they'd do anything more than a tune to the 1.4tsi engine, which everyone will be doing anyway.

                      i dont think they'd be strengthening the internals like the would in the golf

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