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How cool is this! VW fun initiative.

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  • How cool is this! VW fun initiative.



    I love some of the ideas that are coming out with social media / viral marketing etc.
    2000 Mk IV GTI


  • #2
    Very very cool.

    Weird choice of location though, when I was in Stockholm there was 1 obese person to every 50 000.
    Even so, people with a "normal" profile still need to keep active, and it's good to see that has been addressed also....

    Bugger being the station guard though!

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    • #3
      The ad agency DDB behind this are very good and have partnered with VW for a long time now.

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      • #4
        now they just need to incorporate that into getting people to exercise more..
        2.0L 6 Speed Mk3 2015 Skoda Octavia vRS 220 Wagon - Current
        2.0L 6 Speed Mk5 2005 Volkswagen Golf TDi - goneski
        2.0L 5 Speed Mk1 1995 Seat Toledo - goneski
        1.6L 5 Speed Mk2 1990 Golf - goneski

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        • #5
          Thats brilliant, what a great idea! Now to bring it to the US and Australia
          sigpic
          | MY15.5 Mk3 Octavia vRS TSI | DSG | Black Pack | H&R Springs | 18" BBS RSII |

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          • #6
            thats awesome!

            the shame is if that were placed in Melbourne, it'd be vandalised and broken in days
            VW: it aint just a car, its a way of life
            There are few things more satisfying in life than finding a solution to a problem and implementing it
            My Blog: tinkererstales.blogspot.com.au

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            • #7
              Originally posted by GoLfMan View Post
              thats awesome!

              the shame is if that were placed in Melbourne, it'd be vandalised and broken in days
              or hours even........lmao
              " I wait I resolution derive pleasure this " latest spammer post

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              • #8
                That's brilliant! Trust VW to think of something like that hahah.

                But yeah I definitely agree an idea/concept needs attention in the US and over here.
                Mrk Detailing, premium automotive detailing. Paint correction/protection specialist. PM me

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                • #9
                  it might even be the start of the answer to the apparent obecety (spelling?) crisis... We just need to convince people it is fun being active and moving instead of using the endless amounts of mechanical assistance that is provided to a world that was one full of active people.

                  This is just another addition to how VW make this world a better place! What a great idea.
                  --------
                  MY07 TFSI DSG

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                  • #10
                    Originally posted by GoLfMan View Post
                    thats awesome!

                    the shame is if that were placed in Melbourne, it'd be vandalised and broken in days
                    Haha!

                    Well at least you'd get it in Melbourne. In Perth we'd have a vote and decide against it so that there wouldn't be any change to the stairs.

                    Bloody Dullsville...
                    Mk6 VW Golf TSI DSG

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                    • #11
                      Originally posted by mikinoz View Post
                      The ad agency DDB behind this are very good and have partnered with VW for a long time now.
                      Were they the ones who 'accidently' released the Polo ad featuring the self-destructive terrorist?
                      Nothing to see here...

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                      • #12
                        It's a series! Here's the second one.



                        and a teaser for the third.



                        Pete
                        79 MK1 Golf Wreck to Race / 79 MK1 Golf The Red Thread / 76 MK1 Golf Kamei Race Car
                        7? MK1 Caddy
                        79 B1 Passat Dasher Project
                        12 Amarok

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