Schmick car-detailing ads?

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Hi there everyone, just wondering if anyone has had any dealings with Schmick? Saw the advert here on tv in VIC and looked into it. You pay a joining fee (around $300) and then a yearly membership ($150 from my memory) and then when ever there is a scrape, dent or chip etc on your car they repair it for only $50 -no matter how many you get done.
Anyone have any thoughts on how this stacks up?

Ryan