The New All Chrome Skoda Badge on newer models

[2009fsi]

I saw one today for the first time. On a car in the Westfield carpark in Parramatta.
My first impression is that it looks cheap & anonomous. Me thinks VW wants to kill off the Skoda name.
Somehow, I can't see BMW, Alfa Romeo or numerous makers with long established coloured enamel badges dumping their badge & history for a chrome shape. Some are readily recognisable, like Toyota, Mazda & Lexus. Not so this new chrome only thing in a circle; The badge you have when you don't really want to be recognised.
I reckon it will be lost among the Holdens at any decent distance.
My first impression fwiw.

[Rubbadub]

Looks more "modern" to me.

[Tigger]

I like the Green colour and Logo....

shame it will be replaced.

[Rooboy]

I didn't think it looked cheap but my first impression when I watched the new Octavia promo vid was that the car is anonymous. Unless you're a bit of a trainspotter type you can't tell what car it is unless you look at the rump where it has the only mention of brand name and model. At least with the existing badge Skoda was prominent and the green winged arrow stood out from the crowd. I'm also going to miss the model name moulded into the headlight surrounds.

[Yao]

I'm also going to miss the model name moulded into the headlight surrounds.

Aww, shucks, as our American friends would say. That was one cool feature that I quite liked

[Lemonskin]

The truly great badges don't change often. Look at Volkswagen, Toyota, Mazda, BMW, Merc, Ford, Chevrolet... I could go on... They have stayed the same for ages.

[Rooboy]

The truly great badges don't change often. Look at Volkswagen, Toyota, Mazda, BMW, Merc, Ford, Chevrolet... I could go on... They have stayed the same for ages.

Toyota and Mazda are probably bad examples. The current Toyota badge was introduced in 89 and Mazda in 97 with neither evolving from previous designs.

[Tom87]

http://www.thelogomix.com/files/u7/skoda-logo-design-history.jpg

No point being allergic to change.

Best Ad: Evolution of Logos

The trick to badge changes is keeping it recognisable through evolution

[aware]

Have to say I prefer the current badge - I don't buy my cars based on what the badge looks like, but I like the current one with green added in etc.

Maybe it is cheaper to make it chrome, and they're going to lower prices to increase sales?

[Lemonskin]

http://www.thelogomix.com/files/u7/s...gn-history.jpg

No point being allergic to change.

Best Ad: Evolution of Logos

The trick to badge changes is keeping it recognisable through evolution

That actually looks fine when you see it put like that. The core logo has remained the same since 1926 with only a couple of tweaks.

[Rubbadub]

A comparison...

New badge


Old badge

[Twin_Dad]

I quite like the new badge actually.

[2009fsi]

SO new Skodas will not actually have the brand name anywhere to be seen externally. Given the poor brand recognition, new cars will probably be presumed to be "another one of those Chinese brands." The new badge being chrome, has been moved off the prominent chrome boss at the front. I reckon they could have just moved the old badge off that big chunk of chrome at the front & put it onto the paint work as they have done with the anon chrome job, for a more modern look, if that was the objective.
To each their own.

[Jake02]

SO new Skodas will not actually have the brand name anywhere to be seen externally.

Do you guys actually do research about this or just say it? If you knew about the new badge you'd know that the name badges come with new badge fonts and a Skoda badge in writing on the bootlid. People will know even better what it is now.

See here's a new Octavia, with 'Skoda' written as well as 'Octavia'

[2009fsi]

Thanks Jake.



Note to all new Skoda owners: please don't park rear to wall.