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Pricing too close to equivalent model VWs is definitely hindering Skoda. In Europe it is the cheaper alternative to VW and therefore has its own market segment below VW, in Oz it seems to be an obscure euro brand directly competing with a well known and trusted brand (VW). And of course pretty well all the Skoda dealers are part of a bigger VW dealership.
I think Skodas are great cars, but in these hard times a brand needs more than support by a small number of enthusiasts to succeed.
2017 MY18 Golf R 7.5 Wolfsburg wagon (boring white) delivered 21 Sep 2017, 2008 Octavia vRS wagon 2.0 TFSI 6M (bright yellow), 2006 T5 Transporter van 2.5 TDI 6M (gone but not forgotten).
In all honesty, if it was just VW vs Skoda even at the same price point, I would still have the Skoda as its bigger in the right places and has a hatch. The Jettas boot opening seems crap in comparison...the Superb offers much the same advantage.....Thats without even mentioning that overall Skodas build seems to be better than VW...it all depends on what people want.
They need to slice $5k off the price of the Octavia. $8k would be better and sell lots of em.
I`d still have one over a Jetta, less bling and better boot, but I`ll probably wait till they are two years old and have been smashed on resale values.
Better marketing and affiliation with VW would help more I reckon.
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Hmm don't forget, maybe they are positioning them closer in price to keep resale up as well. With our crap dollar, they probably don't have a heap more room to go now, add in the fact that Jettas and a lot of golfs are made in SA or Mexico, somehow I think Skodas probably cost more to make...but then there is the better quality ratings to go with that.
If Skoda keeps on top of things quality wise, its possible they may start to be on parity in buyers minds.
Had a look at the Superb, its a huge car, very nicely done though. Also spied the RS sedan, and then noticed that they had the controls on the steering wheel..I knew they were getting the touchscreen Bolero, but didn't realise the steering wheel controls (including the bluetooth) was there, ugly steering wheel, but would love those features, and the SD card reading ability. Don't much like the changes in the instrument readout though, seems changed for the hell of it, and things aren't quite as easy to read,
Also noticed it had the new bigger side mirrors...definitely like the current lights over the new ones, they just don't look right with the rest of the car.
To compare it properly, you'd have to compare a Q5 to a Tiguan...or the Yeti...Space in the Q5 is just as small as the Tiguan...even an Octy or Jetta is a lot bigger.
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