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Just saw on the news that Skoda are the new sponsor for the new Greater Western Sydney team in the AFL, as well as naming rights sponsor for their home ground.
About time Skoda did some serious advertising !
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I can't see GWS or AFL supporters generally being high on the demographic of potential Skoda owners but I guess the marketing people know what they are doing. At least they are doing something and the name will get plenty of exposure on TV for 24 or 25 weeks each year.
Holy crap I didn't see this one coming! Wow! As KIWI said I'm not sure they appeal to the greater Western Sydney AFL demographic but it's a great start! When's GWS open?
I think having the name in AFL is more important than any percieved demographic. AFL is almost universal and classless in Vic and the Skoda name will be seen and heard all over AFL broadcasting. A great move and a great way to raise awareness.
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AFL is almost universal and classless in Vic and the Skoda name will be seen and heard all over AFL broadcasting. A great move and a great way to raise awareness.
I agree, I couldn't see the point in them sponsoring a rugby league team, but definitely can see middle income (of which there are a lot of in western sydney) giving the GWS club a chance. Don't think Skoda is only going to appeal to the latte sipping inner city set. In Sydney, lots of white collar workers commute from Western Sydney. (I'm one of them )
Edit: And getting the name out in an Australian wide sport... No one can complain about that!
Well its a welcome change from throwing money at "lycra wearing mobile speed humps". About time they put their advertising dollars main stream, although Western Sydney and AFL is a strange mix.
2014 MY14 Corrida Red Elegance Wagon TDI
2009 MY10 Race Blue RS Wagon TSI 6 sp. manual. (Gone)
2011 MY12 Yeti 77 TSI DSG.
Well its a welcome change from throwing money at "lycra wearing mobile speed humps". About time they put their advertising dollars main stream, although Western Sydney and AFL is a strange mix.
Guys... we aren't advertising specialists... my company recently sponsored a V8 Super Car team.. and i was like.. Great Taxi racing/bogan central, but it turns out there's a lot of people interested at levels which my company where trying to gain contact with.. go figure..
So yes this is another sport.. and its national coverage ever game they play or training stories on the news etc..
Well its a welcome change from throwing money at "lycra wearing mobile speed humps". About time they put their advertising dollars main stream, although Western Sydney and AFL is a strange mix.
LOL - lycra wearing mobile speed humps........
A good move to move into AFL - will get lots of exposure for sure.
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I've only ever been to 1 AFL match in my life (last year) and the people that I met in the corporate box i was in..... they were just middle-class/wife+2kids/mortgage/normal people. The friends that i know that are AFL fans - same deal.
I also have lots of mates that are into cycling & only a few of them are into AFL, so I think that Skoda sponsoring a new AFL team (so more publicity than a lot of the established teams) will be good to spread the word around. Especially as it's in Sydney, as Skoda doesn't seem to have had a big impact here, like it has in the ACT & Victoria.
I'm not sure what you guys think a Skoda owner is but I think I was one of the earlier buyers (July 2008 ) and i'm:
late 40's; tradie turned into a office bound para-professional; individual income < $100k; working wife(breadwinner) + 2 young kids; home owner; hobbies/interests: caring for my kids, cooking, gardening, fiddling with cars, house maintenance, mountainbikes, swimming, live theatre, food, running an internet car forum, playing computer war games, music, reading. I used to be right into motorsport (cars & motorbikes) but barely give it a thought these days; also an ex-small boat sailor/windsurfer.
Two of my internet mates have bought Skoda vRS wagons. One is a mortgage broker & is heavily into endurance karts; the other is an IT consultant & bought it for his wife + 2 kids. Like me, their previous rides were Subaru Liberty.
carandimage The place where Off-Topic is On-Topic I used to think I was anal-retentive until I started getting involved in car forums
Two Skoda dealers in GWS also - Blacktown (Trivett) and Penrith (Nepean), so people can actually get to one if they're interested as well. I agree that the demographic for the new team will be average middle class, possibly higher income, and that the market is a good one.
And the Subaru link is an interesting one too - ex-Outback owner here.... (but won't switch from occasional support of the Swans! )
3 years sponsorship.
$1.5 million a year.
Naming rights for the stadium to "Skoda Stadium".
Interestingly, this sponsorship is 35% more than the deal done for the Gold Coast Suns (the other new AFL team). I actually thought when I originally saw it that maybe Skoda got a discount. Seems they paid a premium.
Faaaaaaarkn hell, now that's having a serious stab at it. All they need to do is ensure the ads they put on TV during the games appeal to this type of audience. What I mean is this audience want something shirt sharp and enticing to draw them, having the 90 reasons rubbish ad in any form would just be a waste of what is potential going to be a huge deal for them.
Check out the Fabia VRS ad on you tube, if they could do something like that for the Octy RS (oz version) I think that would draw some ecitement.
Really good news though, it shows the marketing team have realized they were on the wrong path and are now shifting in the right direction
I also have lots of mates that are into cycling & only a few of them are into AFL, so I think that Skoda sponsoring a new AFL team (so more publicity than a lot of the established teams) will be good to spread the word around.
I think that's the clincher for them - its a new team and consequently will generate a LOT of publicity/interest - not just in western sydney but throughout the entire AFL community.
3 years sponsorship.
$1.5 million a year.
Naming rights for the stadium to "Skoda Stadium".
Interestingly, this sponsorship is 35% more than the deal done for the Gold Coast Suns (the other new AFL team). I actually thought when I originally saw it that maybe Skoda got a discount. Seems they paid a premium.
(info from the Telegraph)
That's not too bad. Hyundai's current deal with Carlton is just about to end and was around $1.6M per year. Although that's for half a jumper, with Mars picking up the other half, so to speak. Hyundai have extended their deal with Carlton, but for less money and they will now only appear on the back of the jumpers, with Mars always on the front (they used to alternate each week).
The press release from Skoda can be read here -> AUSmotive.com
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