The way I see Skodas brand image and representation through dealers is like this.
(I am tried and tested candidate for this because I have been through the exact same problem after buying my last new car, a 2007 Fiat Punto Sport JTD)
1) The last time Skoda sold new cars in this country, bogans were still boasting about the syncro first gear in their dads Holden, Fords front suspension still cracked away from the firewall, and Skoda at the time was a soviet bloc shopping trolley (and a quirky one at that).
2) Skoda now, is in the maturing stage of their re-entry into the Australian market, and must now do their best to protect the customers, who their very reputation rests upon. (In this case, not do as Ateco did with Fiat, and allow the brand to rest on it's laurels)
3) In protecting their customers, the dealer network must back up the brand with as robust a service as they can possibly provide. (and not do the brand a dis-service through crappy customer service, and lack of interest in the brand, as certain dealers have already done by removing the brand from their business). Fiat has suffered greatly with the lack of dealer interest.
4) Appropriately market their product, and being backed by VAG, I would expect a greater range of media being used to push the product.
5) Either by corporate strategy or by other means, guarantee the resale values of the vehicles they have sold. This being done by creating a good brand image through product reliability and durability. And showcased in the media as highlighted earlier. (considering the strength of the VW brand which Skoda is so closely aligned with, it shouldn't be too hard to build a similar reputation...... anyone who owns a Skoda would agree the cars prove their worth).
After having washed my hands of my beloved Fiat, and the sh*thouse after sales service that ensued. I am very happy so far with the Skoda product and the aftersales service. I get a phone call once a fortnight to check how my car is going from the Dealer, and from Skoda Aus I have recieved mail and questionnaires to check on my the entire Skoda buying experience.
So far so good, I am happy owner, and sleep easy knowing my car wont have the best resale, not because the Brand hasn't backed me, but because of the massive kms I am going to enjoy putting on my vRS!
(I am tried and tested candidate for this because I have been through the exact same problem after buying my last new car, a 2007 Fiat Punto Sport JTD)
1) The last time Skoda sold new cars in this country, bogans were still boasting about the syncro first gear in their dads Holden, Fords front suspension still cracked away from the firewall, and Skoda at the time was a soviet bloc shopping trolley (and a quirky one at that).
2) Skoda now, is in the maturing stage of their re-entry into the Australian market, and must now do their best to protect the customers, who their very reputation rests upon. (In this case, not do as Ateco did with Fiat, and allow the brand to rest on it's laurels)
3) In protecting their customers, the dealer network must back up the brand with as robust a service as they can possibly provide. (and not do the brand a dis-service through crappy customer service, and lack of interest in the brand, as certain dealers have already done by removing the brand from their business). Fiat has suffered greatly with the lack of dealer interest.
4) Appropriately market their product, and being backed by VAG, I would expect a greater range of media being used to push the product.
5) Either by corporate strategy or by other means, guarantee the resale values of the vehicles they have sold. This being done by creating a good brand image through product reliability and durability. And showcased in the media as highlighted earlier. (considering the strength of the VW brand which Skoda is so closely aligned with, it shouldn't be too hard to build a similar reputation...... anyone who owns a Skoda would agree the cars prove their worth).
After having washed my hands of my beloved Fiat, and the sh*thouse after sales service that ensued. I am very happy so far with the Skoda product and the aftersales service. I get a phone call once a fortnight to check how my car is going from the Dealer, and from Skoda Aus I have recieved mail and questionnaires to check on my the entire Skoda buying experience.
So far so good, I am happy owner, and sleep easy knowing my car wont have the best resale, not because the Brand hasn't backed me, but because of the massive kms I am going to enjoy putting on my vRS!

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