Audi Australia has finished the first quarter of 2011 with record sales results, setting the brand with the four rings as Australia’s topselling premium automotive manufacturer of passenger cars for the first three months of the year.

On the back of a record 2010 with 12,900 vehicles sold, Audi Australia is forging ahead in 2011, finishing March with 1,387 sales and the first quarter of 2011 with a total of 4,323 sales – a new record for the brand with the four rings in Australia.

Since 2004, Audi has enjoyed unprecedented growth and success in Australia, with sales more than tripling from 3,700 to 12,900 units last year, and this latest round of sales success strengthens Audi Australia’s target to achieve 15,000 total sales for 2011.

A raft of new product in 2010 – including the urbane A1, the stylish and versatile A5 Sportback and the flagship A8 limousine – helped push Audi to these record numbers, but this ongoing sales success is also due in large part to Audi’s resolute dedication to customer service and ongoing improvements to key areas including service and aftersales.

“This latest round of sales success is just reward for the hard work and dedication of the entire Audi Australia network,” said Audi Australia Managing Director Uwe Hagen

“And while we are very happy to finish the first quarter of 2011 as number one in our segment, we will continue to work hard to grow and strengthen our brand. We are continuing to expand our presence in this country, and by the end of 2011 we will have invested more than $250 million into our dealer network, with a number of new dealerships opening and extensive upgrades to existing sites.”

“Our financial results have also been exceptional and the remainder of 2011 is looking extremely promising for Audi Australia. I am particularly excited about launching a fresh assault on the C and D segment with the outstanding new A6 which will go on sale mid-year.”

“The combination of exceptional product and a strong and profitable dealer network means Audi Australia is achieving its target of customer delight, and this is the core of our ongoing success.”

Audi Australia sales 2011 (source: VFACTS)
January: 1,466
February: 1,460
March: 1,387
Year to date: 4,323